Midtrafik’s success with its YouTube videos teaches us that YouTube should be part and parcel of any coach or group travel marketing mix. The trick is to balance creative concept and production costs with a snappy core message and humorous delivery.
YouTube videos should, above all, be short and sweet, getting to the point straight away and leaving viewers with a memorable message and a smile on their faces. Content should be informative, entertaining and / or educational rather than self-promotional. Advertisements interrupt whereas useful and entertaining content engages and encourages viewers to share and to act.