The RDA Group Travel Expo is the largest European trade-only, sales and purchasing exhibition for the coach and group tourism sectors which takes place in April in the Zeppelin town of Friedrichshafen and in July in the Cathedral City of Cologne. The motto of this year's RDA Group Travel Expo exhibitions is "Living Culture".
Sunny blue Springtime skies and an upbeat atmosphere were much in evidence at this year’s RDA Group Travel Expo niche market exhibition on 2nd and 3rd April 2019 in Hall A1 of Messe Friedrichshafen near scenic Lake Constance.
Some 386 exhibitors from 24 countries exhibited - including 70 first-timers such as Pakistan and Russia. Trade visitors from hundreds of coach and group operator companies throughout Germany and from the neighbouring countries of Austria and Switzerland participated.
The response from both exhibitors and trade visitors alike to business dealings in the spacious and bright exhibition hall has been encouraging. Face-to-face meetings with coach and group holiday specialists and the evident quality of business contacts made were praised.
The coach and group tourism sector allows millions of guests to explore and discover our wonderful continent and experience its living culture every year. In 2018, some 4.21 million Germans took a coach holiday of over five days duration (6% of the total German leisure travel market).
RDA President and RDA Group Travel Expo Managing Director, Benedikt Esser, reiterated in his opening address the importance of Europeans working together. RDA Group Travel Expo participants not only play a valuable role in binding Europe together as a cultural and economic space but also in facing current challenges such as Brexit or maintaining coach group accessibility to popular European city destinations.
The next RDA Group Travel Expo takes place on 9th and 10th July 2019 in Cologne.
Next year’s RDA Group Travel Expo exhibitions will take place on 21st and 22nd April 2020 in Friedrichshafen and on 7th and 8th July 2020 in Cologne.