ecomice initiative for sustainability in the MICE sector
Huge gaps exist between an abundance of national government, local administration, convention- and visitor bureaux’ development strategies and their translation into effective communications and relevant programmes for the MICE sector.
For our industry, UN SDG–driven development is occurring with such speed and energy that it can often lead to a sense of helplessness.
At this point in time, what we lack are sound evaluation criteria for “sustainably-aware” MICE buyers.
Most destinations refer to “green-ness” in one way or another. What we need to learn, however, is how to make MICE programmes truly sustainable, and indeed responsible. And this involves careful examination of the complete MICE supply chain.
Certification is a first step for orientation but this can at times be quite confusing as there are so many schemes out there to choose from.
Nurturing sustainable thinking and relevant programme messaging for MICE events in key industries, research & development institutions, politics and society at large, is quite a new approach in our industry.
And this is where genuine creativity must - and has to be developed.
Legacy projects and knowledge transfers are important for corporate meetings & events and for association conferences, and there is much to be learned for all parties involved in planning ecologically oriented, complex, and intellectual programmes.
Clarity and direction are needed to avoid confusion, greenwashing, and delays in both urgently-needed sustainable progress and future-oriented development.
the ecomice team works with destinations and their stakeholders to identify, structure, and communicate a new generation of experiences based on sound and sustainable criteria – environmental, economic, and social.
As a group of experienced and dedicated experts, we collaborate to offer a broad spectrum of relevant expertise.
For example:
- Education on new and pertinent topics for meaningful and memorable MICE programmes and events
- Image, branding, and communications training
- New “stages” for collaboration with corporate and association buyers
- MICE marketing and communications / storytelling
- Targeted MICE audiences and qualified meeting planners and MICE events buyers interested in key industries, research topics, hands-on political strategies, and sustainable solutions
ecomice works with buyers in a trustworthy, transparent, and partner-like manner.
We value community and mutual collaboration with ecomice Partner Destinations to facilitate positive change.
ecomice is “home” for all in our industry who are passionate about sustainable development, concerned about the state of our planet, and who really want to help.
Economic growth at all expense has proven not to be a very sustainable paradigm for life on earth.
What we need now are innovative ways of thinking and of working together.
See also: ecomice at IMEX Frankfurt 2022
Please contact ecomice initiator and Spiritus Rector, Johanna Fischer, and ecomice Ambassador, Dr. Patrick Patridge, should you wish to be involved in creating and providing sustainable solutions for the MICE sector.
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ecomice for a Better World by Dr. Patrick Patridge is now available to purchase from amazon stores online and worldwide in Paperback and in Kindle editions.
ecomice for sustainable supply chains in MICE destinations
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© 2022 Johanna Fischer & Dr. Patrick Patridge